Alipay

$

Alipay $

Alipay is a digital payment service and mobile wallet that offers secure transactions and contactless payment options. It's owned by Alibaba Group and is primarily used in China for online shopping and in-store purchases.

I created a clean and fresh brand identity system aimed at elevating its user experience and reinforcing its reputation as a leader in global digital payments. This redesign encompasses updated typography, a modern color scheme, and enhanced interactive features.

Role

Design/Motion

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